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Tressa Robbins

PR Needs YouTube!

Note: This blog post first appeared on ComPRhension!, PRSA’s blog, November 17, 2009.

Did you know that Americans conducted 3.5 billion (yes, billion) searches on YouTube in September of 2009? You should, according to Greg Jarboe and Laura Sturaitis in their “What’s the ROI on Your Press Release” workshop.

Rest at BurrellesLuce Fresh Ideas blog.

Posted by Tressa Robbins on November 17, 2009 at 1:48pm

Michael Buffa

The Attack of the M’s. Marketing Madness: More and More Moms Of Millennials Migrating to Media.


Moms are taking over Facebook. Have you realized this yet? Everyone I tell that to is stunned. Heck, I even think it’s weird that my mom is on Facebook. Fact of the matter is, they are the largest growing population on the platform. Look at a quick stat here from a 2009 study done at iStrategyLabs. ”Facebook’s 35-54 year old demographic segment not only conContinue

Posted by Michael Buffa on November 7, 2009 at 9:33am

Michael Buffa

Marketing Specialist vs. Management Specialist: Do The Two Go Hand in Hand? No, but Apparently They Go Wing and Wing.



Today I had the pleasure of interviewing for a Red Bull position over the phone. It wasn't a position that I had a real passion for, but it was an opportunity nonetheless. A chance to work for a winning brand, a brand I believe in, and a brand that stands for action, entertainment, and an overall spirit of excitement. The position itself was a Field Marketin… Continue

Posted by Michael Buffa on November 6, 2009 at 5:14pm

Tressa Robbins

POLL Results: Should PR interns pitch the media?

The results of the poll that followed my last post are now revealed at BurrellesLuce Fresh Ideas - check it out and add your own comments, thoughts, opinions!

Posted by Tressa Robbins on October 30, 2009 at 10:58am

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